After graduation, Paul joined a leading product design consultancy in Sydney. His training included working for several years under master Sony designer Masahiro Takahashi. In 2000, he jointly began Cube Sydney, and in 2004 expanded into Cube Design China. Cube is now a global business with an international client base.
In 2003, Paul created several unique designs for EcoSmart Fire, one of which has featured by Bang and Olufsen in Paris. Working with Breville in 2004, Paul helped to create a range of electric home appliances, including working on the Breville Ikon kettle and Breville variable temp kettle, both of which are now the largest selling kettles in the world (in excess of 1.5 million).
Many of his designs have been showcased on the covers of and within the pages of magazines, including Belle, Vogue and Wallpaper.
Paul has also worked with Midea and Breo.
In 2008, Paul began a new direction in his new career, expanding business into Shenzhen China. There, he was the guest of the Red Dot in China. Paul is also active in a variety of exhibitions, such as the International Creative Design Expo (Shenzhen). He currently divides his time between Australia and China.
